Hello,
I'm Danny. Let's make something awesome together.
About Me
With over 12 years of experience in various roles in the video game industry, building AR experiences at Apple, and making award-winning videos and music, I have developed a well-rounded skill set and perspective. As a producer, I excel at facilitating collaboration on cross-functional teams. Supported people do better work -- I help teams succeed by deeply caring about the humans as much as what we're building.
Experience
-
2021
Interactive Producer (Augmented Reality), Apple
October 2019 - PresentOwn backlog prioritization and coordinate development of a public-facing Augmented Reality project.
Manage relationships with multiple external vendors.
Drive collaboration and communication across multiple business units.
-
2019
Data Analyst, Iron Tiger / NCSOFT
January 2019 - October 2019Guided executive decision making by providing actionable insights and data dashboards.
Analyzed quantitative user behavior, leading to product optimizations that raised tutorial completion by 30% and day 1 retention by 7%.
Designed aggregate tables to increase query efficiency.
Project Manager, Iron Tiger / NCSOFT
March 2017 - January 2019Scheduled and managed all content development pipelines.
Managed a cross-functional pod responsible for core gameplay.
Identified and visualized project dependencies and developed risk mitigation strategies.
Enabled coworkers to self-manage tasks by customizing Jira workflows to specific needs.
-
2016
Audio/Video Producer, The Vocal Company
Oct. 2014 - Dec. 2016Produced over 50 videos and 40 songs for clients worldwide, earning multiple awards and placements on compilation albums.
Implemented Asana and trained coworkers on how to balance many projects at once.
-
2014
Production Consultant, Juicebox Mobile
June 2014 - Sept. 2014 (contract)Implemented Jira to help the team organize tasks.
Led daily standups to keep the team focused and communicative.
Managed staggered releases across iOS and Android.
-
2012
Associate Producer, PopCap Games
Feb. 2012 - Nov. 2013Led a cross-disciplinary Scrum team through 10+ sprints (2-3 weeks each). Delivered features on time, meeting expectations defined by product owners.
Guided the studio through a switch from Scrum in pre-production to Kanban for the content push before release. Identified, prepared, and customized task tracking software.
Supported more than 45 hotfixes, which included identifying critical bugs, prioritizing fixes with feature development, and ensuring a successful release.
Oversaw coordination with the Audio team in Seattle to design, create, and implement over 160 sound effects and music tracks in our game.
Product Manager, ZipZapPlay (became PopCap Games)
May 2010 - Feb. 2012Redesigned how metrics are recorded so events could be more easily tracked, processed, and analyzed.
Defined key metrics on a per-feature basis, and produced postmortems to evaluate how they performed.
Managed the virtual store; priced items and used marketing techniques to increase in-game spending.
Optimized the tutorial funnel, increasing completion by over 10%.
Spearheaded the implementation of a virtual currency to increase spending.
-
2010
Associate Producer, WonderHill
Nov. 2009 - March 2010 (contract)Designed the economy of two Facebook titles.
Wrote and maintained game design documents.
Designed and created sound effects.
Analyzed top Facebook games to identify trends and best practices.
-
2009
Butler University
May 2009Graduated from Butler University with Honors.
Received BA in Recording Industry Studies, minor in Computer Science.
-
2009
Co-Founder / Jack of all trades, LiquidFyre Games
Sept. 2007 - July 2009Designed and implemented game front-end using CSS and PHP.
Responsible for game design, game balance, and virtual store itemization and pricing.
Acted as primary community manager, handling user complaints, suggestions, and curating our forum.
Managed outsourcing, including icon design and custom interactive map.